Liquid State team with revolutionary publishing app Photo: SuppliedA Brisbane-based print publisher has developed an app that has the potential to transform an industry already revolutionised by Apple, Google, Amazon and Microsoft.
Liquid State is a design application that converts print-ready content to mobile and tablet layouts with just five clicks, avoiding lengthy production processes that can be costly to multi-platform publishers.
And the app, built by a start-up of the same name, has just won a major federal government grant and funding from a group of local angel investors worth nearly $800,000.
Co-creator and company CEO Philip Andrews said the backing would enable his team to develop the second stage of their radical idea – a cloud-based layout program.
But it would take some time for people to grasp the full potential of his company’s idea, Mr Andrews said.
Speaking as someone with a background in independent publishing – Mr Andrewsis attached to several print magazine and book titles – the entrepreneur says his app will allow small companies to compete with big-name publishing brands.
“We’ve been working with Conde Nast in Germany where they currently have three people employed full-time who work for a month to get the German version of Wired magazine from print to digital,” he says. “This is because they have to re-create the layout of print content for different digital platforms, and then create different layouts for vertical displays, horizontal displays, mobile, and so on.
“Our app enables that process in five clicks and we could do it in a day.”
This is because Liquid State digital publishing gives users an interface that allows the direct upload of files from desktop publishing programs like InDesign to a unique cloud-based program which formats the content for multiple devices.
“Our system is based on the COPE principle – create once, publish everywhere,” he says.
“One of the problems with early movers in digital publishing – like Wired for example – was that when they launched their initial tablet versions, they established publishing values that were very similar to television values; every page had to have rich graphics, and videos, and widgets that enabled a level of engagement not before possible in print magazines.
“Very quickly they found this level of production wasn’t sustainable, so the second tier or round of digital publishing is about sustainable publishing – it’s more lightweight and there’s a desire to publish digital content that fits in with existing workloads.
“This makes it easier for smaller publishers to compete with big names at the point of sale – which thanks to the likes of Apple and Microsoft is nowadays the same point – if they can properly and effectively convert their content.”
Through Liquid State, they can, Mr Andrews said. And judging by recent funding success his two-year-old company has enjoyed, it appears as though there are more than a few who would see the product walk through the big-deal door.
Mr Andrews said initiatives like the Commercialisation Australia grant program – which provided the bulk of his company’s development funding – was also helping to put Australia on the map when it comes to the global start-up community.
He said his hometown’s Digital Brisbane strategy – launched by Brisbane City Council in March – had also helped secure the support of other financial backers.
“It’s fantastic to see Australia really going out of its way to support start-ups,” Mr Andrews said.
This story Administrator ready to work first appeared on 苏州美甲学校.